Space journalists – the Influencers that can spread your space news

By Martin / / No Comments

Everyone has seen tv news stories about NASA, ESA and even SpaceX – and to a lesser degree online stories about Blue Origin, Bigelow and many others. But how do the hundreds of smaller space organizations generate industry coverage, let alone mainstream publicity? Here we meet some of the most influential journalists who spread the word about space firms, large and small…

Read More

Space ads – your best and worst online space adverts reviewed

By Martin / / No Comments

With a lot of business at stake in the space, satellite and defense industries and some prestigious brand reputations on the line, conventional wisdom would have it that advertising throughout the space sector would be high quality and highly competitive – surprisingly this is not always the case. Find out which space firms have the best and worst online adverts…

Read More

Is the worm finally turning on NASA’s unpopular meatball logo?

By Martin / / No Comments

This week NASA’s Bert Ulrich commented on the upsurge in use of the agency’s worm logo having been out of bounds for over 25 years. “It’s not NASA’s official logo, the meatball definitely takes precedence in terms of being NASA’s identifier, but there has been a clamoring for the worm on merchandise”… So, is the worm finally turning on the most unpopular logo in the cosmos?

Read More

Space tweets – Trump’s trolling and space industry tweeps on Twitter

By Martin / / No Comments

Why is President Trump the space industry’s most feared tweep (twitter user)? Which space chief has the bottle to stand up to Trump’s teasing? Which space chief thinks Trump will save the space industry? Which space organizations want to send Trump into orbit? And how did NASA manage to make an ass of itself on Twitter? Here, all is revealed…

Read More

Commercial space news – fed up with space sector daily updates

By Martin / / No Comments

See the latest stories from a large selection of space industry news websites. The easiest way to keep up-dated with today’s commercial space sector news events and opinions. See the latest from SpaceNews, SpaceDaily, SpaceRef, SpaceFlight Now, Aviation Week, Space Angels Network and a range of NASA feeds – all in one place.

Read More

Richard Branson’s PR and marketing mastery for Virgin Galactic

By Martin / / 1 Comment

Having announced this week the launch of Virgin Orbit, it seems that Virgin Galactic are making progress in their mission of becoming one of the leading space organizations to offer regular commercial space flight experiences to the general public. This will be a huge achievement for a relatively young space company that was founded in

Read More

Google friendly space websites – space sector SEO audit results

By Martin / / No Comments

After months of crawling, recording and reporting on the usability and crawlability of the world’s top 20 space sector websites, the results are in and here you can see the 2017 winners and the loosers. From space agency sites that do their best to hide their results from Google, to Agencies that don’t even have a site,

Read More

An overview of the UK’s growing investment in the space sector

By Martin / / No Comments

According to a report released by London Economics this month, the UK space sector has been experiencing strong growth over the past two decades, reaching an average annual growth of 8.8 % a year since 2000. This steady growth has seen the turnover of the industry reach about £11.8 billion per year, making it one of

Read More

A history of space publicity stunts – the good, the bad and the ugly

By Martin / / No Comments

It’s got to be said, many of us in the space sector frown on/dislike/hate it when glory seeking brands and individuals jump on our ride to promote the unrelated consumer products and causes. Worse is when the media generates publicity for the the wrong reasons, such as NASA staffer’s hairstyles or the cheeky shirts worn

Read More

Commercial space venture capital investments to watch in 2017

By Martin / / No Comments

Until a few years ago, most of the space activities were funded and managed by governments around the world, with the most prominent ones being the US and Russian governments. However, as we have seen over the past few years, there has been a steady rise of private space companies that are independent of governments,

Read More

300 of the most prominent space organizations listed on Wikipedia

By Martin / / No Comments

Although Wikipedia is often guilty of passing on misinformation and publishing out-of-date factoids, the online encyclopedia is still the second choice (after Google) for countless people in need of information about a subect, person or organization. With this in mind, and the fact that I keep a large list of handy wiki article addresses at

Read More

Advertising in outer space – why it won’t happen just yet (probably)

By Martin / / No Comments

Advertising is a concept that has been around for ages, but has only gotten competitive in the past few decades as various businesses and companies find ways to outdo each other. This huge competition has led to the introduction of new and more creative methods of advertising, which has forced advertisers to consider unique advertising

Read More

Space marketing – it’s not rocket science – engineers, keep away!

By Martin / / No Comments

You wouldn’t rely on a logo designer to engineer your space-faring hardware, right? However when space organizations grow, essential marketing tasks are often dropped on the wrong person’s desk. Hundreds of man-hours of work and great achievements often result in somebody posting a single press release and just a couple of tweets – then hoping for the best…

Read More