Best practices in logo and branding design apply to the space sector as much as they do elsewhere. Fatal mistakes can not only confuse potential customers about your brand but can also create havoc with printing, and communication strategies. For example, too many colors or graphical elements in your logo can render it unrecognizable from a distance. Including graphics of your current products in your logo can restrict growth and allowing the boss to choose his favorite color, font or motif can run the risk of making your business look unprofessional, oldy-worldy or even cheap.
Using brand designers that have experience in creating effective space business logos, certificates and graphics for use on spacecraft, hardware or digital and printed marketing materials will allow your team to benefit from (and better understand) how the psychology of good branding can set the stage for improved awareness, trust, loyalty and increased business in the space sector.
This week NASA’s Bert Ulrich commented on the upsurge in use of the agency’s worm logo having been out of bounds for over 25 years. “It’s not NASA’s official logo, the meatball definitely takes precedence in terms of being NASA’s identifier, but there has been a clamoring for the worm on merchandise”… So, is the worm finally turning on the most unpopular logo in the cosmos?
You wouldn’t rely on a logo designer to engineer your space-faring hardware, right? However when space organizations grow, essential marketing tasks are often dropped on the wrong person’s desk. Hundreds of man-hours of work and great achievements often result in somebody posting a single press release and just a couple of tweets – then hoping for the best…