However, without the ability to ‘snowball’ the buzz created from news or a press releases about a new project, achievement or product, space companies run the risk of wasting valuable marketing collateral. Furthermore without the ability to monitor the impact PR, publicity and marketing campaigns have on your KPIs, business goals and bottom line, their value is often hard to gauge.
A good communications, promotion and public relations service can ensure your message gets out there and creates a stir on an array of real-world and digital channels to improve media coverage, brand awareness, loyalty in a way that supports your business goals and objectives.
Everyone has seen tv news stories about NASA, ESA and even SpaceX – and to a lesser degree online stories about Blue Origin, Bigelow and many others. But how do the hundreds of smaller space organizations generate industry coverage, let alone mainstream publicity? Here we meet some of the most influential journalists who spread the word about space firms, large and small…
Why is President Trump the space industry’s most feared tweep (twitter user)? Which space chief has the bottle to stand up to Trump’s teasing? Which space chief thinks Trump will save the space industry? Which space organizations want to send Trump into orbit? And how did NASA manage to make an ass of itself on Twitter? Here, all is revealed…
Having announced this week the launch of Virgin Orbit, it seems that Virgin Galactic are making progress in their mission of becoming one of the leading space organizations to offer regular commercial space flight experiences to the general public. This will be a huge achievement for a relatively young space company that was founded in
It’s got to be said, many of us in the space sector frown on/dislike/hate it when glory seeking brands and individuals jump on our ride to promote the unrelated consumer products and causes. Worse is when the media generates publicity for the the wrong reasons, such as NASA staffer’s hairstyles or the cheeky shirts worn
Advertising is a concept that has been around for ages, but has only gotten competitive in the past few decades as various businesses and companies find ways to outdo each other. This huge competition has led to the introduction of new and more creative methods of advertising, which has forced advertisers to consider unique advertising