The company is based in Blagnac, France, but it enjoys a huge global reach with other locations in Germany, Spain, the United Kingdom, China, and the United States. It develops and markets a range of space products including:
The brand also markets a range of space services, which include space mission preparation, the launching of payloads, the operation of space systems, and processing of data collected by space systems. Airbus enjoys a large clientele base with notable customers such as the European Space Agency, OneWeb Ltd., NASA, the French government, and many others.
Airbus Defence & Space uses attractive light blue colours throughout their branding materials and website, which contrasts well with the black text and the white-space, giving the website a very appealing look. The site also features several high-resolution graphics of spacecraft and satellites, which enhance the appeal of the aesthetic by making the content more attractive and exciting.
Airbus Defence & Space has one of the most mobile-friendly sites in the space sector, which you can access with ease from your smartphone or any other mobile device. The user experience when accessing the website from a mobile device is great, and the quality of the graphics and images remains constant without affecting page load speeds. The navigation of the website includes main menu links that are found on the top of all web pages.
Having decided to change their site’s domain url structure from http to secure https urls, a lot of the site page’s ranking power (gained from incoming links) is being wasted due to the redirects being temporary (302) rather than permanent (301). For example using a temporary redirect rather than a permanent one from the old http homepage url signals to Google not to pass on all of the acquired domain and page authority to the new homepage url.
The brand only really targets business customers that are reached in person so the call to action elements are generally restricted to being visible in the contact us page. However there are also social media links at the bottom of every page, as well as sharing button next to every article on the website.
Why is President Trump the space industry’s most feared tweep (twitter user)? Which space chief has the bottle to stand up to Trump’s teasing? Which space chief thinks Trump will save the space industry? Which space organizations want to send Trump into orbit? And how did NASA manage to make an ass of itself on Twitter? Here, all is revealed…
After months of crawling, recording and reporting on the usability and crawlability of the world’s top 20 space sector websites, the results are in and here you can see the 2017 winners and the loosers. From space agency sites that do their best to hide their results from Google, to Agencies that don’t even have a site,
Although Wikipedia is often guilty of passing on misinformation and publishing out-of-date factoids, the online encyclopedia is still the second choice (after Google) for countless people in need of information about a subect, person or organization. With this in mind, and the fact that I keep a large list of handy wiki article addresses at
You wouldn’t rely on a logo designer to engineer your space-faring hardware, right? However when space organizations grow, essential marketing tasks are often dropped on the wrong person’s desk. Hundreds of man-hours of work and great achievements often result in somebody posting a single press release and just a couple of tweets – then hoping for the best…