The Canadian Space Agency has been involved in a number of space missions such as:
The CSA’s logo clearly takes a leaf out of NASA’s book, then switches it for a maple leaf. However it is not present on the website, having been replaced by regular html text of their name. Oddly none of the brand colors or logo elements are present either, leaving a severe lack of branding throughout and a range of missed opportunities that would have helped the citizens, that footed the bill, a much more recognisable brand to stand behind. Even their most recognisable asset, Astronaut Chris Hadfield, isn’t present.
For some reason the responsibility of publishing the agency’s media content has been taken out of their hands and the site has lots of very basic issues to overcome. These include broken images in the homepage, lack of intuitive navigation and use of stock images. Viewing the site in tablet devices is almost impossible as the homepage slide images have no textual clues as to where they lead, the navigation links vanish on scrolling and the social media icons distort the footer area.
The Canadians are making life difficult for Google to efficiently crawl and index just the correct urls due to a range of issues. This includes 1468 pages with duplicate meta titles due to the content management system being configured to generate 2 urls for many of the pages – one with capitalized urls and one with lowercase urls, such as bioMacLean and biomaclean. Navigating the site is tricky to say the least, due in part to the 8000 or so broken links visitors encounter.
The website has no real calls to action despite their interest in encouraging visitors to attend their single upcoming event and to request schools to invite their astronauts for a visit. The contact page is cluttered, but has no contact form, however, the footer area does contain links to social profiles, so it is easier to keep updated via twitter instead.
Why is President Trump the space industry’s most feared tweep (twitter user)? Which space chief has the bottle to stand up to Trump’s teasing? Which space chief thinks Trump will save the space industry? Which space organizations want to send Trump into orbit? And how did NASA manage to make an ass of itself on Twitter? Here, all is revealed…
After months of crawling, recording and reporting on the usability and crawlability of the world’s top 20 space sector websites, the results are in and here you can see the 2017 winners and the loosers. From space agency sites that do their best to hide their results from Google, to Agencies that don’t even have a site,
It’s got to be said, many of us in the space sector frown on/dislike/hate it when glory seeking brands and individuals jump on our ride to promote the unrelated consumer products and causes. Worse is when the media generates publicity for the the wrong reasons, such as NASA staffer’s hairstyles or the cheeky shirts worn
Although Wikipedia is often guilty of passing on misinformation and publishing out-of-date factoids, the online encyclopedia is still the second choice (after Google) for countless people in need of information about a subect, person or organization. With this in mind, and the fact that I keep a large list of handy wiki article addresses at
You wouldn’t rely on a logo designer to engineer your space-faring hardware, right? However when space organizations grow, essential marketing tasks are often dropped on the wrong person’s desk. Hundreds of man-hours of work and great achievements often result in somebody posting a single press release and just a couple of tweets – then hoping for the best…