The company, which is based in the US, develops and markets a wide range of space products that include:
Orbital ATK is also one of the leading providers of various space services, which include:
The space themed logo Orbital ATK uses to represent its brand consists of the company name in an italic bespoke type-face and a graphic of two parabolic arcs. Oddly, the graphic often includes a cross and a triangle, which can be seen in on pages such as this. Despite this slight inconsistency, the logo is usually depicted in blue or white, depending on the background color and works well as a simple graphic that focuses on the company’s work in space rather than defence and weapon manufacturing.
Because Orbital ATK (like Lockheed Martin and Boeing) offer products and services in a range of sectors, the site navigation does well to separate these off. However, because the secondary drop-down menu area only has room for a few items, the web designer has had to squeeze an entire list of the company’s services into a single listing page (if you can find it) linked to from the footer area. Layout is very basic and most pages contain similar elements of a header image, thumbnail images and standard text blocks for each product or service.
Because the http urls have not been redirected to the new https ones and because the site has been coded to generate both a regular url and a default.aspx url for each page, Google has to guess which is the correct one to display in the search results. This usually forces the search engine to share the page authority, and ranking power between these 4 versions of the same page. See and example of this easy to avoid duplicate content issue on all 1, 2, 3, and 4 pages for the Antares launch vehicle.
Despite offering a products and services similar to Lockheed Martin and Boeing, Orbital ATK have chosen to keep links to the business related parts of the site down in the footer. There you can also find the standard social media links, but no real attempt to encourage visitors to take any particular action.
With a lot of business at stake in the space, satellite and defense industries and some prestigious brand reputations on the line, conventional wisdom would have it that advertising throughout the space sector would be high quality and highly competitive – surprisingly this is not always the case. Find out which space firms have the best and worst online adverts…
Why is President Trump the space industry’s most feared tweep (twitter user)? Which space chief has the bottle to stand up to Trump’s teasing? Which space chief thinks Trump will save the space industry? Which space organizations want to send Trump into orbit? And how did NASA manage to make an ass of itself on Twitter? Here, all is revealed…
After months of crawling, recording and reporting on the usability and crawlability of the world’s top 20 space sector websites, the results are in and here you can see the 2017 winners and the loosers. From space agency sites that do their best to hide their results from Google, to Agencies that don’t even have a site,
Although Wikipedia is often guilty of passing on misinformation and publishing out-of-date factoids, the online encyclopedia is still the second choice (after Google) for countless people in need of information about a subect, person or organization. With this in mind, and the fact that I keep a large list of handy wiki article addresses at
You wouldn’t rely on a logo designer to engineer your space-faring hardware, right? However when space organizations grow, essential marketing tasks are often dropped on the wrong person’s desk. Hundreds of man-hours of work and great achievements often result in somebody posting a single press release and just a couple of tweets – then hoping for the best…