SpaceX also offers various space-related services, which includes cargo resupply missions for NASA to the International Space Station. The company is also involved in the NASA’s Commercial Crew Program, a soon to be launched program that will help to carry human crews to the ISS.
SpaceX have a distinct but simple logo. The type-face is a bespoke one with a futuristic feel, which is made unique and identifiable by the shape of the X that represents the path of a rocket. The logo is usually implemented in blue on light backgrounds and white or grey when placed on dark backgrounds. It’s true that the logo doesn’t have lots of character, but what makes it memorable is the emotions counjoured up by the space company’s terrific branding.
Ok so the homepage is pretty bleak and contains a surprisingly small amount of content considering the stuff they could talk about. Other than a hero image that gets updated regularly and 3 linking thumbnail images all you get is a standard header and footer area. However, as soon as visitors click on a link they encounter page layouts, graphics and styled text elements that are truly impressive. Yep, the imagery is what sets the site apart. Truly bold and memorable – which reflects the brand to a tee.
Under the hood there are some problems though. Over 600 different crawlable urls like this are being generated to a single indexable login page throughout, which signifies that more attention to detail is needed to ensure an error free crawl by Google. Similarly, the huge number of products in the online shop that generate 1000’s of duplicate content issues are mostly due to pages, 1, 2, 3, 4 etc of each category competing for the same place in the search results.
As a business 2 business company, SpaceX have still got a lot of stuff they want the general public to do. Join their social profiles, share news stories, tell the world how cool they are, but most of all, buy something from the online shop, which is linked to along with the social media sites in the top and bottom menus.
Why is President Trump the space industry’s most feared tweep (twitter user)? Which space chief has the bottle to stand up to Trump’s teasing? Which space chief thinks Trump will save the space industry? Which space organizations want to send Trump into orbit? And how did NASA manage to make an ass of itself on Twitter? Here, all is revealed…
After months of crawling, recording and reporting on the usability and crawlability of the world’s top 20 space sector websites, the results are in and here you can see the 2017 winners and the loosers. From space agency sites that do their best to hide their results from Google, to Agencies that don’t even have a site,
Until a few years ago, most of the space activities were funded and managed by governments around the world, with the most prominent ones being the US and Russian governments. However, as we have seen over the past few years, there has been a steady rise of private space companies that are independent of governments,
Although Wikipedia is often guilty of passing on misinformation and publishing out-of-date factoids, the online encyclopedia is still the second choice (after Google) for countless people in need of information about a subect, person or organization. With this in mind, and the fact that I keep a large list of handy wiki article addresses at
You wouldn’t rely on a logo designer to engineer your space-faring hardware, right? However when space organizations grow, essential marketing tasks are often dropped on the wrong person’s desk. Hundreds of man-hours of work and great achievements often result in somebody posting a single press release and just a couple of tweets – then hoping for the best…