As one of the brands hoping to become a top space service providers, Virgin Atlantic also markets various space services they offer, which include:
Virgin Galactic serves a large market made up of the general public, government space agencies such as NASA, as well as other commercial space companies such as GeoOptics, Skybox Imaging, Planetary Resources, and Spaceflight Services. The company also collaborates with various top space brands such as Sierra Nevada Corporation, Surrey Satellites, and Scaled Composites.
The logo Virgin Galactic use to represent their brand is somewhat unique. Composed of the branded Virgin logo, the stylised word “Galactic” and a graphic of an eye. But wait, is that eye an illustration or a photograph? Either way all those shades and details make it difficult to reproduce or print. More interestingly, the over-layed word forces designers to change the gradient colors from dark to light grey, and worse to move it around so it can be read on different background colors. Tricky. Looks good though.
“A picture is worth a thousand words.” More than anyone else, Branson understands the value in using imagery to evoke the emotions that help people build a strong bond with a brand. As you can see from the website, graphics are used to full effect throughout. The page layouts are simple, clean and image rich. Oddly the navigation is hidden under a hamburger icon at the top of the site but visitors can access pages from the bottom menu. Or if visitors are persistent they may discover the rest of the site by clicking images in the main pages.
Created with the open-source Wordpress platform and making use of handy free plugins such as Yoast, duplicate meta titles and content are being generated for articles that have been added to multiple categories. These urls are wasting robot crawl budget and are competing with each other to rank for the same keyword phrases in Google. An example of the 2 urls created for 1 article can be seen in the general category and also the press category. Despite this the site enjoys no broken links or missing images.
Because the site is targeted at the general public (rather than being aimed at generating business from other space companies) the copy is emotive and enticing. If visitors find the “Fly With Us” link, they can register for the astronaut training program. The rest of us can follow on the social networks or sign up for email updates.
Why is President Trump the space industry’s most feared tweep (twitter user)? Which space chief has the bottle to stand up to Trump’s teasing? Which space chief thinks Trump will save the space industry? Which space organizations want to send Trump into orbit? And how did NASA manage to make an ass of itself on Twitter? Here, all is revealed…
Having announced this week the launch of Virgin Orbit, it seems that Virgin Galactic are making progress in their mission of becoming one of the leading space organizations to offer regular commercial space flight experiences to the general public. This will be a huge achievement for a relatively young space company that was founded in
After months of crawling, recording and reporting on the usability and crawlability of the world’s top 20 space sector websites, the results are in and here you can see the 2017 winners and the loosers. From space agency sites that do their best to hide their results from Google, to Agencies that don’t even have a site,
Until a few years ago, most of the space activities were funded and managed by governments around the world, with the most prominent ones being the US and Russian governments. However, as we have seen over the past few years, there has been a steady rise of private space companies that are independent of governments,
Although Wikipedia is often guilty of passing on misinformation and publishing out-of-date factoids, the online encyclopedia is still the second choice (after Google) for countless people in need of information about a subect, person or organization. With this in mind, and the fact that I keep a large list of handy wiki article addresses at
You wouldn’t rely on a logo designer to engineer your space-faring hardware, right? However when space organizations grow, essential marketing tasks are often dropped on the wrong person’s desk. Hundreds of man-hours of work and great achievements often result in somebody posting a single press release and just a couple of tweets – then hoping for the best…