Unsure if your space sector business is losing valuable potential customers due to weak branding or failing to reach target markets via the web? I help space industry organizations generate more online traffic and convert more enquiries, leads and sales via compelling digital design and proven online marketing strategies. Here’s how...
First impressions count. The logo of you space organization, its tag-line, usp, value proposition and calls to action graphics need to be tightly aligned to your marketing plan and business goals and are often the most important tools you can use to help describe, and sell, your products and services.
Having designed space business logos, certificates and digital media for use on the International Space Station and with a range of client projects currently in orbit, I understand how the psychology of good branding can set the stage for improved awareness, trust, loyalty and increased business in the space sector. Learn more about my space industry logo design services.
Does your website look "professional" and modern enough to represent your brand, products and services? Does it best reflect your achievements, your core values and your devotion to providing good customer services? And does each page help or even hinder visitors from understanding "where am I? what can I do here? and why should I do it?
As well as acting as a public store-front and the first point of access for many potential customers, partners or journalists, your website is primarily an online marketing tool that needs to best represent your brand and display all your content and marketing message perfectly - in all mobile, tablet and desktop devices. If it fails to do this effectively, your business is likely suffering every single day. Read more about my space web design services.
Ranking high in Google search engine results is essential to any business and is usually the first place people (and businesses) go to see what is on offer and solve their problems. My approach has generated increased ongoing search traffic for a large number of businesses in a range of sectors, helping increase leads and sales every day. Indeed, you are likely reading this because you searched, and clicked on the Google search result that seems most likely to answer your question or resolve your needs.
Because many of the essential ranking factors that achieve top positions are hidden from the eye, it is essential that Googlebot can easily discover, crawl, index and rank your web pages. Furthermore, SEO industry tools make it easy to peek at the on-page elements and incoming links that are helping competitors rank above you in the search results. Learn more about my space sector SEO services.
Getting your space sector brand, products and services in front of the right audience and maintaining a visible presence on the web can not only keep your space firm in the mind of your target audience, but also serve to increase business from increased online leads and sales from potential customers in new markets around the globe. Better still is that you only pay when someone clicks your ad, so you can enjoy huge advertising exposure for free.
From publishing ads on popular space industry websites and at the top of Google paid search results, to following previous visitors to your site around the web with tailor made ads, the opportunities for online advertising are always increasing. And unlike the situation before the digital revolution, by having access to the data that tells you which ads, publishers and keywords generated the most enquiries and sales, you can be sure to to waste a penny of your advertising budget. Learn more about pay per click advertising.
Ensuring potential customers, the industry and the local/national/global media are aware of your news and latest offerings is essential in the space sector and is often an valuable process that allows others to do lots of promotional work for you.
However, without the ability to monitor the impact that PR, publicity and marketing campaigns have on your KPIs, business goals and bottom line, their value is hard to gauge. A good PR service ensures your message gets out there and creates a buzz on an array of real-world and digital channels to improve brand awareness, loyalty and support your goals as part of a structured marketing plan. Read more about my space industry publicity services.
Unsure if your site should display your product and service prices? your case studies or your team mugshots? Choosing the wording of your marketing messages and call to action button text is far too important to be left as a guessing game, and it costs many businesses valuable leads and sales from potential customers each day.
Using Conversion Rate Optimisation (CRO) best practices and A/B split testing tools can prove without doubt, how to increase sales enquiry phone calls, contact form enquiries and sale conversions from website visitors. Go ahead - make my day and discover the benefits of my proven conversion rate optimization services.
Setting up online tools such as Google Analytics to record your website traffic and goal conversions or monitoring site health, errors and untapped opportunities with Google Search Console can vastly improve the efficiency of your online sales lead funnels. Without them your space sector website may as well be a static brochure that provides little or no feedback about your online market - or how generate increased business from them.
However, access to your online market\\\\\\\\\\\\\\\\\\\\\\\\\\'s visiting habits, the browsers and devices they use, and the pages they visit can be fed back to greatly improve the online sales funnels that best help them achieve their goals. By setting up and providing full access to all of your online properties and by storing all weekly SEO reports, monthly traffic stats and campaign documents in a privately shared dropbox or Google Drive folder - your team can enjoy full access to vital online market intelligence 24/7.
With over 10 years in the industry, I have done this many times before and as my space industry clients attest, the results generated are due, to my professional marketing experience, enthusiasm for the commercial space sector and dedication to keeping client business goals at the heart of everything I do.
My network of space industry clients, partners, media and business contacts - as well as my unique, self-owned, network of space related brands and websites - have helped me grow a tight network of writers, designers, strategists and space industry business owners and advisors - all hand-picked and available to help promote your products and services to the general public and untapped B2B customers. Learn more about space sector business growth consultancy services.
Clients & Partners
I am delighted to recommend Martin for any and all web related design projects. Martin developed with enthusiasm some of our key marketing concepts. His ideas are spot on and his creativity is a wonder to behold!
Jeffrey Manber - CEO XO Markets
Martin is an insightful and innovative designer who is not only creative in creating the websites for our business but also understanding business models and consumer behavior.
John Mangano - SVP ComScore
I know of no one who better weaves together both imagination with Internet capabilities. With Martin your vision, whether personal or commercial, will take shape on the Internet.
Jeffrey Manber - CEO XO Markets
Martin is not someone who drip feeds a few changes, he goes in and makes things work. We have worked with more than 10 firms in the past on a range of projects and Martin is hands down the best.
Matt Mandell - Entrepreneur
Now is the time to reach potential customers
With the recent growth of the commercial space sector comes a number of new opportunities for space related consumer products and B2B space sector organizations - And with countless people searching for your products and services every day, my job is to get your optimized website in front of them as soon as possible...
Space Sector Brands
Space Industry Suppliers
Online Space Enthusiasts
Get In Touch
Currently working for an aerospace, spaceflight or satellite business? Feel free to ask any question, enquire about my website design packages and digital marketing plans or request a free Skype consultation to find out how I can take some of the work off your hands and help grow your business...