Helping space industry organizations online

First impressions count. The logo of you space organization, its tag-line, usp, value proposition and calls to action graphics need to be tightly aligned to your marketing messages and business goals and are often the most important tools you can use to help describe, and sell, your brand, products and services.

Best practices in logo and branding design apply to the space sector as much as they do elsewhere. Fatal mistakes can not only confuse potential customers about your brand but can also create havoc with printing, and communication strategies. For example, too many colors or graphical elements in your logo can render it unrecognizable from a distance.... Learn more about the graphics I created that are currently in orbit on the ISS and about space industry logo design best practices.

Does your website look "professional" and modern enough to represent your brand, products and services effectively? Does it best reflect your core values, your achievements and your devotion to providing good customer service? And does each page help or even hinder visitors and potential customers from understanding "where am I? what can I do here? and why should I do it?

As well as acting as a public store-front and the first point of access for untapped markets, partners or journalists, your website is primarily an online marketing and communications tool that needs to best represent your brand and display all your content and marketing message perfectly - in all mobile, tablet and desktop devices... Read more about space web design.

Ranking high in Google search engine results is essential to any business and is usually the first place people (and businesses) go to see what is on offer and to solve their problems. The most effective approach can generate ongoing increases of search engine traffic for the target keyword phrases you know your fans, potential customers and industry commentators are searching for.

Sure, you are already visible in the top of Google for branded search terms (that includes the name of your organization), but the lion’s share of the market is usually from new potential customers who are unaware of the scope of the products and services your space brand offers... Learn more about space sector SEO.

Getting your space sector brand, products and services in front of the right audience and maintaining a visible presence on the web can not only keep your space firm in the mind of your target audience, but also serve to increase business from increased online leads and sales from new customers around the globe. Although negotiating with site owners to publish your image ads on their websites is an option, the opportunities don’t end there. .

To enjoy greater exposure using Google Adwords or other pay per click platforms allows you to set your monthly budget and display ads on popular space industry websites such as SpaceRef.com, SpaceNews.com, Space.com and many others. Furthermore you can display ads at the top of Google search results, and even follow previous visitors to your site around the web with tailor made ads. Better still is that you only pay when someone clicks your ad, so you can enjoy huge brand exposure for no cost at all... Learn more about space sector advertising.

Ensuring potential customers, the industry and the local/national/global media are aware of, and inspired by your latest news, products or offerings is essential in the space sector and is often one of the most valuable processes that can ensure others do lots of the promotional work for you.

However, without the ability to ’snowball’ the buzz created from news or a press releases about a new project, achievement or product, space companies run the risk of wasting valuable marketing collateral. Furthermore without the ability to monitor the impact PR, publicity and marketing campaigns have on your KPIs, business goals and bottom line, their value is often hard to gauge... Read more about space industry publicity.

Unsure if your site should directly address potential customers with your main product offering? If it should display your pricing? your case studies or your team mugshots? Choosing the wording of your marketing messages and call to action text is far too important to be left as a guessing game, and it costs many businesses valuable leads and sales from potential customers each day.

Listen, there are many ways of saying the same thing. But some methods have been shown to greatly out-perform others. Let me ask: you prefer to get in touch, contact me, ask a question, see my prices, secure my services, request a call back, hire me today, or get started? Using Conversion Rate Optimisation (CRO) best practices and A/B split testing tools can prove without doubt, how to increase sales enquiry phone calls, contact form enquiries and sale conversions from potential customers... Discover the benefits of proven sales lead conversion optimization.

Setting up online tools such as Google Analytics to record your website traffic and goal conversions or monitoring site health, errors and untapped opportunities with Google Search Console can vastly improve the efficiency of your online sales lead funnels. Without them your space sector website may as well be a static brochure that provides little or no feedback about your online market - or how generate increased business from them.

However, access to your online market’s visiting habits, the browsers and devices they use, and the pages they visit can be fed back to greatly improve the online sales funnels that best help them achieve their goals. By setting up and providing full access to all of your online properties and by storing all weekly SEO reports, monthly traffic stats and campaign documents in a privately shared dropbox or Google Drive folder - your team can enjoy full access to vital online market intelligence 24/7.

Growing a brand is never easy and understanding the number of firms that fail to survive the first few years in business can be heart wrenching. With so many unknowns and potential barriers on the horizon and many more waiting around the corner, it always pays to have people on your side that have overcome the problems that can stop a business from growing to its fullest potential.

With the advice of experienced people at hand though, you can give your brand the best chance. In the space industry or in space related consumer markets, experts are at hand that can help with resolving staffing issues, optimizing business processes, solving legal problems and increasing marketing and sales opportunities... Learn more about space sector business growth consultancy.