To enjoy greater exposure using Google Adwords or other pay per click platforms allows you to set your monthly budget and display ads on popular space industry websites such as SpaceRef.com, SpaceNews.com, Space.com and many others. Furthermore you can display ads at the top of Google search results, and even follow previous visitors to your site around the web with tailor made ads. Better still is that you only pay when someone clicks your ad, so you can enjoy huge brand exposure for no cost at all.
The opportunities for online advertising are always increasing. Maximum monthly budgets can be set and all clicks are recorded so that your advertising spend can be analysed and mapped to the sales lead conversions they generate on your website. Often is the case that you can gauge the ROI down to the panny, and unlike the state of play before the digital revolution, by having access to the data that tells you which ads, publishers and keywords generated the most enquiries and sales, you can be sure to keep wasted advertising spend to a minimum.
Why do well known space industry brands such as Lockheed Martin and Orbital ATK assign a budget for ongoing advertising on relatively small space news websites? Which space industry knight wrangles free advertising? And with many aerospace brands advertising at space industry conferences, where do the conferences themselves invest their ad budget?
With a lot of business at stake in the space, satellite and defense industries and some prestigious brand reputations on the line, conventional wisdom would have it that advertising throughout the space sector would be high quality and highly competitive – surprisingly this is not always the case. Find out which space firms have the best and worst online adverts…
Advertising is a concept that has been around for ages, but has only gotten competitive in the past few decades as various businesses and companies find ways to outdo each other. This huge competition has led to the introduction of new and more creative methods of advertising, which has forced advertisers to consider unique advertising