“Creative without strategy is called art. Creative with strategy is called advertising” – Jef I. Richards
Getting your space sector brand, products and services in front of the right audience and maintaining a visible presence on the web can not only keep your space firm in the mind of your target audience, but also serve to increase business from increased online leads and sales from new customers around the globe. Although negotiating with site owners to publish your image ads on their websites is an option, the opportunities don’t end there.
To enjoy greater exposure using Google Adwords or other pay per click platforms allows you to set your monthly budget and display ads on popular space industry websites such as SpaceRef.com, SpaceNews.com, Space.com and many others. Furthermore you can display ads at the top of Google search results, and even follow previous visitors to your site around the web with tailor made ads. Better still is that you only pay when someone clicks your ad, so you can enjoy huge brand exposure for no cost at all.
The opportunities for online advertising are always increasing. Maximum monthly budgets can be set and all clicks are recorded so that your advertising spend can be analysed and mapped to the sales lead conversions they generate on your website. Often is the case that you can gauge the ROI down to the panny, and unlike the state of play before the digital revolution, by having access to the data that tells you which ads, publishers and keywords generated the most enquiries and sales, you can be sure to keep wasted advertising spend to a minimum.
