“Insanity: doing the same thing over and over again and expecting different results” – Albert Einstein
Unsure if your site should directly address potential customers with your main product offering? If it should display your pricing? your case studies or your team mugshots? Choosing the wording of your marketing messages and call to action text is far too important to be left as a guessing game, and it can cost many businesses valuable leads and sales from potential customers each day.
Listen, there are many ways of saying the same thing. But some methods have been shown to greatly out-perform others. Let me ask: you prefer to get in touch, contact me, ask a question, see my prices, secure my services, request a call back, hire me today, or get started?
Using Conversion Rate Optimisation (CRO) best practices and A/B split testing tools can prove without doubt, how to increase sales enquiry phone calls, contact form enquiries and sale conversions from potential customers and can help spread your branding message by engaging website visitors and other fans of your brand. Go ahead – make my day.
