Sure, you are already visible in the top of Google for branded search terms (that includes the name of your organization), but the lion’s share of the market is usually from new potential customers who are unaware of your offering or the scope of the products and services your space brand offers. Indeed, you likely never heard of me before and are reading this because you searched, and clicked on the Google search result that seems most likely to answer your question, resolve your needs or satisfies your curiosity.
Because many of the essential ranking factors that achieve top positions in Google are hidden from the eye, it is essential that Googlebot can easily discover, crawl, index and rank your web pages. Furthermore, SEO industry tools make it easy to peek at the on-page elements and incoming links that are helping your competitors rank above you in the search results. With this information and an understanding of the size of the search market using your target keyword phrases, increased website traffic can be achieved in a way that not only increases the amount of online traffic and coverage your brand receives, but also the number of website visits from potential customers looking to buy your products.
After months of crawling, recording and reporting on the usability and crawlability of the world’s top 20 space sector websites, the results are in and here you can see the 2017 winners and the loosers. From space agency sites that do their best to hide their results from Google, to Agencies that don’t even have a site,