Further, is your site written to be about you and what you offer to your customers. Or is it about what they get and how it will solve their problems, make their lives easier or at least save them time or money? This subtle difference can have a big impact on how people feel about you and your brand. After all your site is more about them, not you. You did make it for them right?
As well as acting as a public store-front and the first point of access for untapped markets, partners or journalists, your website is primarily an online marketing and communications tool that needs to best represent your brand and display all your content and marketing message perfectly – in all mobile, tablet and desktop devices.
Sure, your site needs to be able to display your space brand’s best images and your latest news and press releases in a way that encourages industry commentators to spread your message on the web. But does it work like a well oiled machine that matches the quality of your brand and products? Does it highlight the main benefits of using your company over others in the market? And does it make visitor’s lives easy by providing all the tools they need to help promote your brand for you?
By integrating, image sliders, video or multimedia elements, social sharing buttons, newsletter sign up functionality, twitter feeds, documentation sections and slick design elements that encourage potential customers to make an enquiry or achieve your other goals? If it fails to do this effectively, your brand is likely suffering every single day by missing valuable business and media coverage.