The agency is involved in a range of space activities, including:
The UK Space Agency has been involved in a number of space missions, with the most notable ones including:
Even though the UK Space Agency does not have a single website that is dedicated to its specific needs, the section of the UK government’s website that is reserved for the agency is likely to grow into a dedicated site that will better help communicate the agency’s efforts in the space industry.
By adapting part of the Union Flag (or to some, Union Jack) to include an arrow pointing towards the heavens, the agency’s logo creates quite a striking image. The red and blue graphic is complemented with the name of the agency in a standard type-face. Although using the flag is a cute idea and the logo is unmistakable to those who are acquainted with it, problems arise when it is implemented on a blue, red or black background. To sidestep this unforeseen issue the logo is often placed on its own background. Not ideal, but it still kind of works.
Despite the large recent investment by the UK Government in the space sector, the UK Space Agency has yet to set aside budget to build a dedicated website on its own domain. This piggy-back ride on the UK Government’s website means that the agency’s web pages are pasted into a standard website theme. As such, it doesn’t have a spacey feel or any real branding. Navigating the site isn’t easy as it doesn’t have its own menus and some links send visitors off to other sites in order to learn about recent missions, events and news.
Because the site cannot be properly crawled by SEO tools (without including errors and stats from the main website), SEO scores and domain stats have been omitted or estimated. These values are based on the number of incoming links from authority websites and the average number of broken links, missing images and duplicate content issues discovered on the main site. Hopefully the UK will get a Google friendly site together in the near future – after new Chief Executive, Graham Turnock has a good sit down and a cup of tea.
The website features a call to action in the lower region which links to various social media profiles for the agency – Twitter, Facebook, YouTube, Flickr, LinkedIn, and Google Plus. The call to action also includes their address, contact information and links to the agency’s blog and subscriptions for email alert and newsletters.
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After months of crawling, recording and reporting on the usability and crawlability of the world’s top 20 space sector websites, the results are in and here you can see the 2017 winners and the loosers. From space agency sites that do their best to hide their results from Google, to Agencies that don’t even have a site,
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Although Wikipedia is often guilty of passing on misinformation and publishing out-of-date factoids, the online encyclopedia is still the second choice (after Google) for countless people in need of information about a subect, person or organization. With this in mind, and the fact that I keep a large list of handy wiki article addresses at
You wouldn’t rely on a logo designer to engineer your space-faring hardware, right? However when space organizations grow, essential marketing tasks are often dropped on the wrong person’s desk. Hundreds of man-hours of work and great achievements often result in somebody posting a single press release and just a couple of tweets – then hoping for the best…