However, without the ability to ‘snowball’ the buzz created from news or a press releases about a new project, achievement or product, space companies run the risk of wasting valuable marketing collateral. Furthermore, without the ability to monitor the impact PR, publicity and marketing campaigns have on your KPIs, business goals and bottom line, their value is often hard to gauge.
A good communications, promotion and public relations service can ensure your message gets out there and creates a stir on an array of real-world and digital channels to improve media coverage, brand awareness, loyalty in a way that supports your business goals and objectives.