What to expect from space industry public relations staffers in 2018

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100 years ago the ancestors of Bigelow, Bezos or Musk may not have had the benefit of government money when peddling their wares . However one attribute they would have shared with their modern-day descendants would have been just as useful – great showmanship. Here we see what, and how, space sector stories are likely to be told in 2018…

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Space journalists – the Influencers that can spread your space news

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Everyone has seen tv news stories about NASA, ESA and even SpaceX – and to a lesser degree online stories about Blue Origin, Bigelow and many others. But how do the hundreds of smaller space organizations generate industry coverage, let alone mainstream publicity? Here we meet some of the most influential journalists who spread the word about space firms, large and small…

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Space tweets – Trump’s trolling and space industry tweeps on Twitter

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Why is President Trump the space industry’s most feared tweep (twitter user)? Which space chief has the bottle to stand up to Trump’s teasing? Which space chief thinks Trump will save the space industry? Which space organizations want to send Trump into orbit? And how did NASA manage to make an ass of itself on Twitter? Here, all is revealed…

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Richard Branson’s PR and marketing mastery for Virgin Galactic

By Martin / / 1 Comment

Having announced this week the launch of Virgin Orbit, it seems that Virgin Galactic are making progress in their mission of becoming one of the leading space organizations to offer regular commercial space flight experiences to the general public. This will be a huge achievement for a relatively young space company that was founded in

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A history of space publicity stunts – the good, the bad and the ugly

By Martin / / No Comments

It’s got to be said, many of us in the space sector frown on/dislike/hate it when glory seeking brands and individuals jump on our ride to promote the unrelated consumer products and causes. Worse is when the media generates publicity for the the wrong reasons, such as NASA staffer’s hairstyles or the cheeky shirts worn

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