What to expect from space industry public relations staffers in 2018

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100 years ago the ancestors of Bigelow, Bezos or Musk may not have had the benefit of government money when peddling their wares . However one attribute they would have shared with their modern-day descendants would have been just as useful – great showmanship. Here we see what, and how, space sector stories are likely to be told in 2018…

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Space logo bingo! How children’s toys beat space business branding

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Which space organizations fail to incorporate basic logo design best practices and which ones do well to exploit subtle psychological tricks to their advantage? Here we discover which space logos do a great job of helping staff, customers and fans proudly stand behind the flag that represents their brand, their team and their ‘tribe’…

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Space tweets – Trump’s trolling and space industry tweeps on Twitter

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Why is President Trump the space industry’s most feared tweep (twitter user)? Which space chief has the bottle to stand up to Trump’s teasing? Which space chief thinks Trump will save the space industry? Which space organizations want to send Trump into orbit? And how did NASA manage to make an ass of itself on Twitter? Here, all is revealed…

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Google friendly space websites – space sector SEO audit results

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After months of crawling, recording and reporting on the usability and crawlability of the world’s top 20 space sector websites, the results are in and here you can see the 2017 winners and the loosers. From space agency sites that do their best to hide their results from Google, to Agencies that don’t even have a site,

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300 of the most prominent space organizations listed on Wikipedia

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Although Wikipedia is often guilty of passing on misinformation and publishing out-of-date factoids, the online encyclopedia is still the second choice (after Google) for countless people in need of information about a subect, person or organization. With this in mind, and the fact that I keep a large list of handy wiki article addresses at

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Space marketing – it’s not rocket science – engineers, keep away!

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You wouldn’t rely on a logo designer to engineer your space-faring hardware, right? However when space organizations grow, essential marketing tasks are often dropped on the wrong person’s desk. Hundreds of man-hours of work and great achievements often result in somebody posting a single press release and just a couple of tweets – then hoping for the best…

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