Space logo bingo! How children’s toys beat space business branding

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Which space organizations fail to incorporate basic logo design best practices and which ones do well to exploit subtle psychological tricks to their advantage? Here we discover which space logos do a great job of helping staff, customers and fans proudly stand behind the flag that represents their brand, their team and their ‘tribe’…

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Is the worm finally turning on NASA’s unpopular meatball logo?

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This week NASA’s Bert Ulrich commented on the upsurge in use of the agency’s worm logo having been out of bounds for over 25 years. “It’s not NASA’s official logo, the meatball definitely takes precedence in terms of being NASA’s identifier, but there has been a clamoring for the worm on merchandise”… So, is the worm finally turning on the most unpopular logo in the cosmos?

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Space marketing – it’s not rocket science – engineers, keep away!

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You wouldn’t rely on a logo designer to engineer your space-faring hardware, right? However when space organizations grow, essential marketing tasks are often dropped on the wrong person’s desk. Hundreds of man-hours of work and great achievements often result in somebody posting a single press release and just a couple of tweets – then hoping for the best…

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