As a government agency that is responsible for the Canadian Space Program, the CSA is involved in the exploration of space and the development and application of space knowledge in order to benefit Canadian citizens, as well as the rest of the world. The agency is involved in a range of space activities, which include:
The Canadian Space Agency has been involved in a number of space missions such as:
The CSA’s logo clearly takes a leaf out of NASA’s book 😉 However it is not present on the website, having been replaced by regular html text of their name. Oddly none of the brand colors or logo elements are present either, leaving a severe lack of branding throughout and a range of missed opportunities that would have helped the citizens, that footed the bill, a much more recognisable brand to stand behind. Even their most recognisable asset, Astronaut Chris Hadfield, isn’t present.
For some reason the responsibility of publishing the agency’s media content has been taken out of their hands and the site has lots of very basic issues to overcome. These include broken images in the homepage, lack of intuitive navigation and use of stock images. Viewing the site in tablet devices is almost impossible as the homepage slide images have no textual clues as to where they lead, the navigation links vanish on scrolling and the social media icons distort the footer area.
The agency is making life difficult for Google to efficiently crawl and index just the correct urls due to a range of issues. This includes 1468 pages with duplicate meta titles due to the content management system being configured to generate 2 urls for many of the pages – one with capitalized urls and one with lowercase urls, such as bioMacLean and biomaclean. Navigating the site is tricky to say the least, due in part to the 8000 or so broken links visitors and Googlebot encounter.
The website has no real calls to action despite their interest in encouraging visitors to attend their single upcoming event and to request schools to invite their astronauts for a visit. The contact page is cluttered and has no contact form, however, the footer area does contain links to social profiles, so it is easier to keep updated on twitter instead. Basically they don’t want you to contact them. Which is their choice. Or could just be a result of ineffective web marketing.