Is the worm finally turning on NASA’s unpopular meatball logo?

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This week NASA’s Bert Ulrich commented on the upsurge in use of the agency’s worm logo having been out of bounds for over 25 years. “It’s not NASA’s official logo, the meatball definitely takes precedence in terms of being NASA’s identifier, but there has been a clamoring for the worm on merchandise”… So, is the worm finally turning on the most unpopular logo in the cosmos?

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Space tweets – Trump’s trolling and space industry tweeps on Twitter

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Why is President Trump the space industry’s most feared tweep (twitter user)? Which space chief has the bottle to stand up to Trump’s teasing? Which space chief thinks Trump will save the space industry? Which space organizations want to send Trump into orbit? And how did NASA manage to make an ass of itself on Twitter? Here, all is revealed…

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Google friendly space websites – space sector SEO audit results

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After months of crawling, recording and reporting on the usability and crawlability of the world’s top 20 space sector websites, the results are in and here you can see the 2017 winners and the loosers. From space agency sites that do their best to hide their results from Google, to Agencies that don’t even have a site,

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A history of space publicity stunts – the good, the bad and the ugly

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It’s got to be said, many of us in the space sector frown on/dislike/hate it when glory seeking brands and individuals jump on our ride to promote the unrelated consumer products and causes. Worse is when the media generates publicity for the the wrong reasons, such as NASA staffer’s hairstyles or the cheeky shirts worn

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300 of the most prominent space organizations listed on Wikipedia

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Although Wikipedia is often guilty of passing on misinformation and publishing out-of-date factoids, the online encyclopedia is still the second choice (after Google) for countless people in need of information about a subect, person or organization. With this in mind, and the fact that I keep a large list of handy wiki article addresses at

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Space marketing – it’s not rocket science – engineers, keep away!

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You wouldn’t rely on a logo designer to engineer your space-faring hardware, right? However when space organizations grow, essential marketing tasks are often dropped on the wrong person’s desk. Hundreds of man-hours of work and great achievements often result in somebody posting a single press release and just a couple of tweets – then hoping for the best…

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