As the leading space agency in the World, NASA is, of course, responsible for the US civilian space program and it is involved in a wide range of space activities they need to communicate and promote to the general public who are footing the bill. These include:
As one of the best space organizations, NASA boasts of several successful space missions. Notable ones include:
In addition to these, NASA is also prepping for a number of future missions that include:
Over the years much has been said in order to encourage NASA to improve its “meatball” logo because it flies in the face of most logo design best practices. Some of the main objections of those who have to replicate, print or work with it relate to the logo’s needless complexity the splattering of dots (stars?) the lack of contrast of the red on blue chevron and the serif font reminiscent of days gone by. However the agency is sticking with it… for now.
NASA’s site is one of the best space themed websites of them all. The grid-based layout works well in the majority of devices and the black background provides good contrast for overlaying white modules that contain the content elements. NASA have access to the best photos, illustrations and videos, so it is rich in high quality multimedia content. The site needs to cover a huge amount of missions, vehicles and archives, the navigation is well organized to accommodate continually changing content.
If you can find them, the site has a compelling set of calls to action, located on the top section of the website under the “Follow NASA” link. Here visitors can make their way to links to the agency’s social media channels, registration for the NASA Social program, and NASA’s blog section. There is also a “Downloads” section, where visitors can download apps, e-books, audio files ringtones, and podcasts. It is clear that the agency makes extra effort to encourage those who foot the bill to engage with the brand and to make them feel that its their agency, website and space program.