As one of the best space organizations, NASA boasts of several successful space missions. Notable ones include:
In addition to these, NASA is also prepping for a number of future missions that include:
Over the years much has been said in order to encourage NASA to improve its “meatball” logo because it flies in the face of most logo design best practices. Some of the main objections of those who have to replicate, print or work with it relate to the logo’s needless complexity the splattering of dots (stars?) the lack of contrast of the red on blue chevron and the serif font reminiscent of days gone by. However the agency is sticking to it. Me? I like the “worm” logo much more.
NASA’s site is one of the best space themed websites of them all. The grid-based layout works well in the majority of devices and the black background provides good contrast for overlaying white modules that contain the content elements. NASA have access to the best photos, illustrations and videos, so it is rich in high quality multimedia content. The site needs to cover a huge amount of missions, vehicles and archives, the navigation is well organized to accommodate continually changing content.
If you can find them, the site has a compelling set of calls to action, located on the top section of the website under the “Follow NASA” link. Here visitors can make their way to links to the agency’s social media channels, registration for the NASA Social program, and NASA’s blog section. There is also a “Downloads” section, where visitors can download apps, e-books, audio files ringtones, and podcasts. It is clear that the agency makes extra effort to encourage those who foot the bill to engage with the brand and to make them feel that its their agency, website and space program.
Which space organizations fail to incorporate basic logo design best practices and which ones do well to exploit subtle psychological tricks to their advantage? Here we discover which space logos do a great job of helping staff, customers and fans proudly stand behind the flag that represents their brand, their team and their ‘tribe’…
100 years ago the ancestors of Bigelow, Bezos or Musk may not have had the benefit of government money when peddling their wares . However one attribute they would have shared with their modern-day descendants would have been just as useful – great showmanship. Here we see what, and how, space sector stories are likely to be told in 2018…
This week NASA’s Bert Ulrich commented on the upsurge in use of the agency’s worm logo having been out of bounds for over 25 years. “It’s not NASA’s official logo, the meatball definitely takes precedence in terms of being NASA’s identifier, but there has been a clamoring for the worm on merchandise”… So, is the worm finally turning on the most unpopular logo in the cosmos?
Why is President Trump the space industry’s most feared tweep (twitter user)? Which space chief has the bottle to stand up to Trump’s teasing? Which space chief thinks Trump will save the space industry? Which space organizations want to send Trump into orbit? And how did NASA manage to make an ass of itself on Twitter? Here, all is revealed…
After months of crawling, recording and reporting on the usability and crawlability of the world’s top 20 space sector websites, the results are in and here you can see the 2017 winners and the loosers. From space agency sites that do their best to hide their results from Google, to Agencies that don’t even have a site,
It’s got to be said, many of us in the space sector frown on/dislike/hate it when glory seeking brands and individuals jump on our ride to promote the unrelated consumer products and causes. Worse is when the media generates publicity for the the wrong reasons, such as NASA staffer’s hairstyles or the cheeky shirts worn
Although Wikipedia is often guilty of passing on misinformation and publishing out-of-date factoids, the online encyclopedia is still the second choice (after Google) for countless people in need of information about a subect, person or organization. With this in mind, and the fact that I keep a large list of handy wiki article addresses at
You wouldn’t rely on a logo designer to engineer your space-faring hardware, right? However when space organizations grow, essential marketing tasks are often dropped on the wrong person’s desk. Hundreds of man-hours of work and great achievements often result in somebody posting a single press release and just a couple of tweets – then hoping for the best…