“Marketing is no longer about the stuff you make – but the stories you tell” – Seth Godin
Space is big! Space sells. And there sure is a lot of it out there. The space sector is also inflating and generating increased competition for those who survive. However, you don’t have to wheel Shatner out, dangle Branson from a rope or require a goodbye kiss from Musk for every venture your business takes into the final frontier – though clearly, it can help.